I’m in a quandry.
- I’ve got multiple high-profile parties in the Genesis community asking me to help them by putting some child themes together. Some big, some small, all wanting to pay me.
- I’ve got my own websites (and that of some family members) to do the development and design customisations for, including my business and main personal site.
- I’ve got personal projects (WP plugins, non-WP sites, Zend Framework learning) that I want to do.
And that’s just the website stuff – there’s plenty of other tasks I’ve got to do on and off the computer.
Being self-employed is good, as it gives you the freedom to take on the projects you want. Unfortunately, being self-employed is also bad, as it gives you an excuse to do what you want, rather than what you need to be doing, especially if you struggle for self-discipline as I sometimes do.
I’ve had a break from WordPress in the last few days, to concentrate on trying to get to grips with Zend Framework. I know that I’m a long long way from being able to make money from a ZF-based application, but I also know that if I just continue to do service jobs, I won’t ever be able to sit back and make a greater proportion of my income from having created products, and that’s where I want to be (personally, and from a business aspect).
I don’t know if I should raise my rates to make the paid work more appealing to me, try and take on an unofficial business partner to ensure I / we stay on track and accept all personal projects as off-limits for now.
Or push on with the various personal / product projects and play the long game, turning away the service jobs.
Or do the very difficult task and do a mixture of both.
I look at sites like Click71 and it makes me sad – I’m really happy that Craig has built up his new company, and it’s clear he is an excellent business man, and that makes me sad as I know I’m not. Even looking at the landing home page of Northbound Design shows me I’m doing things wrong.
I know what I’m good at, but the things that interest me seem to wander too frequently. I’ve just turned 31 and I’ve been developing for over 10 years, but what major things have I achieved? I seriously suck. I can’t even write a fucking blog post coherently.