Skip to content

{ Monthly Archives } September 2008

Care to contribute?

Although this is primarily a site about me and my thoughts, I’d be interested in exchanging some guest posts with other bloggers. I think it’s good to have different bloggers on one site, to keep the interest going. It also, obviously, allows shameless plugging back to the author’s own site, thereby potentially increasing their traffic.

The topics you’d be able to write about for me would be of a non-personal nature (knowing what happened to your Uncle Dave last week may not even interest me, let alone my readers), but otherwise just about anything goes (within reason of course). Politics, web development, hobbies, sports, health, religion, technology, science, etc. are all fair game.

I’m happy to write about any topics you suggest. This is purely experimental from me and it may or may not be something to continue.

Anyway, if you’re interested in exchanging posts, let me know in the comments to this post, and if you include your correct email address, I’ll contact you shortly to work something out :-)

10 Overused Words in Writing

All words are good words. Some, however, are overused without adding value to what you write. As a result, they reduce the readers’ interest, make text seem redundant, and cause the writer to appear amateurish.

Precise Edit have created a list of 10 overused words, based on the documents they have edited over the last 5 years. They don’t recommend that you remove these words from your writing. Instead, they recommend that you become aware of how often you use them and that you revise your documents to limit their use.

1. There
When writers are not sure about the subjects of their sentences, they will often use this word as the subject. This results in weak writing. (For advice on correcting this problem, see our article “Where Is There?”)

Example: “There was no one at home.” This can be revised as “No one was at home.”

2. You
Writers often use this word when referring to general or reoccurring situations. “You” rarely refers to the reader and should be avoided.

Example: “Our grandmother was nice. She always gave you candy.” This can be revised as “Our grandmother was nice. She always gave us candy.”

3. If
Although “if” is a fine word, it is overused by writers trying to describe options and thought processes.

Example: “If she took the bus, she wouldn’t have time to stop by the grocery store.” This can be revised as “Taking the bus would leave her too little time to stop by the grocery store.”

4. When
Readers realize that actions can occur at the same time, which is what the word “when” indicates. Thus, “when” is usually unnecessary.

Example: “When she opened the door, she saw blood on the floor.” This can be revised as “She opened the door and saw the blood on the floor.” Some writers use “when” to describe actions that cannot occur at the same time, as in “When she woke up, she made coffee.” Actually, she first wakes up and then makes the coffee. This can be revised as “She woke up and made the coffee.”

5. As
We once worked on a book in which the author used this word repeatedly to describe the timing of actions, often 3 or 4 times in one paragraph.

Example: “He was shouting ‘Follow me!’ as he ran down the road.” This can be revised as “He ran down the road shouting ‘Follow me!’ ”

6. Very
Mark Twain made this comment about using “very”: “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.” “Very” is a crutch for finding the right word to describe what you mean to say. Find the right word.

Example: “He was very old.” This can be revised as “He was ancient.”

Also, in this example, you can simply write, “He was old,” and then provide text to further explain what you mean by “old.” For example, you could write, “He was old. He walked hesitantly, knowing that his brittle bones would surely break were he to stumble over an unseen obstacle.”

7. Really
Generally, this word can be removed without changing the meaning of a sentence. Anything that is true is also really true.

Example: “He was really nervous about speaking in public.” This can be revised as “He was nervous about speaking in public.” To show a greater degree, use a different word, as in “He was panicky about speaking in public” or “Public speaking scared him.”

8. Am/Is/Are/Was/Were (“to be” verbs)
Action verbs are always preferable to state-of-being verbs. Use words that describe the action occurring. Rather than saying what something/someone is, show the reader what something/someone does.

Example: “I am envious of her success.” This can be revised as “I envy her success.”

Example: “She was dressed in leather chaps and a flannel shirt.” This can be revised as “She wore leather chaps and a flannel shirt.”

9. So
See #7. “So” is also overused as a conjunction.

Example: “Her face was inches from his own, so he leaned forward and kissed her.” This can be revised as “Her face was inches from his own. He leaned forward and kissed her.”

10. Because
This word is overused to provide explanations. To fix this, use the word “and” with action verbs.

Example: “He wanted to go to the fair because his friends would be there.” This can be revised as “He wanted to go to the fair and meet with his friends.”

Example: “I want to leave because I am tired.” This can be revised as “I’m tired and want to leave.”

The original author is David Bowman, the Owner and Chief Editor at Precise Edit, a comprehensive editing, proofreading, and document analysis service for authors, students, and businesses. Precise Edit also offers a variety of other services, such as translation, transcription, and website development.

Hat tip to Darlyn at Touched by An Angel with Love, where I found the above.

Site Tweaks Part 1 - Entrecard

This is the first of a five part Site Tweaks series. I’d been wanting to improve the popularity of my site, and the series covers five of the things that I’ve tried to do just that.

I’d recently joined up to Twitter, and one of the tweets I received from Reena was regarding her using Entrecard. I did a bit of research and found that Entrecard is a money-free way for bloggers to advertise their site. It works like this:

  • You’re given some initial Entrecard Credits.
  • You earn credits when you “drop” on an Entrecard widget on someone else’s site.
  • You earn credits when someone drops on the widget on your site.
  • You earn credits when someone wants to advertise their site the widget on your site.
  • You spend all these credits on advertising your site on someone else’s widget on their site.

There is also an Entrecard Shop where you can buy all manner of things (from website designs, to t-shirts, eBooks, etc) with your credits. Other users treat it exactly like currency, and offer it as prizes in competitions, or for those who are their “top droppers” for a particular month.

The widget is a piece of JavaScript that any owner of a website can add to their page. As this site runs from WordPress, I just added the snippet of code to the sidebar, so it’s always visible.

My Entrecard Drops

My Entrecard Drops

You can drop your card 300 times per day, a maximum of once per day per site. This involves you being logged into Entrecard, then going to another users site, where there widget will now say “Drop”. I had an initial splurge on the first couple of days, and dropped over 200. I did get some reciprocal drops in return indicating that users were visiting my site, even if they weren’t reading much on it. This highlights one of the fundamental issues with Entrecard - those that might be termed spam droppers. They show up on your site, find your widget, drop their card, and away they go. The Entrecard site says something about it being an opportunity for readers to find sites they like, and to continue reading it in the future, rather than just being an advertising medium.

I then had a period where I didn’t drop as many (see my drop chart), and I felt that all the work I’d put in previously for Entrecard was a bit wasted. I hadn’t yet started advertising on other people’s widgets so I wasn’t sure what traffic this would bring.

Clicks on my advert

Table of clicks on my advert, and the cost per click

Since then, I’ve had my widget appear on other sites, and yes, Entrecard, if nothing else, brings traffic. As you can see from the figures, some sites were much better at bringing a few people over than others (although, as with any statistics, these can be easily manipulated by other users).

The really valuable thing to consider however, is the number of visits vs the cost of the advert. The cost of adverts work on a power of 2 line. So a site with no other adverts queued up costs 2 credits. If it already has one advert showing (each advert lasts for 24 hours), then the cost to add your ad to the queue is 4. If there’s 2 adverts, then your cost is 8, and so on. I find the cost for others to advertise on my site sit at around 32 or 64 credits, meaning there’s 5-6 days of adverts constantly in my queue. It also means that the number of credits I have goes up by 32 or 64 each day, even if I don’t drop on other widgets, and if no-one drops on mine. Some users though are earning 1024 or 2048 credits for each advert they show!

As for getting the most out of it, I came up with my top 8 factors that affect how successful an Entrecard campaign is. I can say for certain that Entrecard is making the number of unique visitors jump up by about 20%. How targeted these visitors are, how interested they are in my site, and how likely they are to continue reading other articles is questionable.

I get the feeling that to really make Entrecard work for you, you need to spend a little bit of time every day doing drops, than do a huge number of drops one one or two days, then nothing for the rest of the week. Currently, whilst personal life is busy, I can’t really justify spending that time as I’m not as committed a blogger as others are. If my advert queue dropped to 16 or 8 credits, then I’d probably do stuff to boost my visibility with Entrecard users, to restore the plateau I’m happy with.

Mug Shot

Patricia over at Subjective Soup (who attributes a post by Laura at That Grrl) posted an item about showing a pic of your favourite mug or cup, and explaining why it’s your favourite. As you’ll see, it’s too early in the morning for me to come up with a more witty title than Patricia, so I stole hers. Sorry about that.

My mug is from the Night Safari place in Singapore, and I picked it up, surprisingly, when we visited Singapore for one weekend (not the time when I had to leave Malaysia then come back in again to renew my tourist visa).

The mug is big (lots of tea), has an interesting blue-grey-purple colours on it, and has 3 bats on the inside :) As a lot of our stuff is still in storage, I’m quite honest when I say that I drink from this mug every day!

What’s your favourite cup or mug?

Thank you for shopping at …

Taken from our local paper, talking about the newly re-designed Ann Summers shop:

With over 80% of customers being female, and a string rise in the amount of couple shoppers, the new design Basingstoke store is talking directly to its customers with a look that is exceptionally feminine. A host of sensual touches bring the new brand vision to life with features including changing room peepholes, beautiful bespoke mannequin displays, juxtaposing textures and decadent mood lighting.

Woah there fella, lets rewind that a little. Changing room peepholes? Isn’t that just asking for trouble, or are they just offering subtle rewards to those guys brave enough to make it through the front doors?

Boiler Installation

After we had a water leak, we decided to get a new combi boiler installated. This shows the work in progress. Click the images for more detailed descriptions. A full review of the work done will be added later.

Top 8 factors for your Entrecard campaign

I’d bought some Entrecard ads on other sites recently, but didn’t get many clicks from them. I sat down and worked out what the reasons could have been and came up with a few ideas. Here are a list of factors that you should consider, to help reduce the cost-per-click and increase how successful your campaign is:

  1. Position on the screen - If their website has the widget “below the fold” (meaning a user has to scroll down to see it), then your advert is less likely to be seen. Try and advertise on those sites where the widget is close to the top, usually top left or top right.
  2. Speed of the site - Some users are only there to drop cards, and will only re-visit sites they know are fast loading, at least for the EC widget part. If you can find out which of the sites are fast loading, and get an advert on there, then your advert will be seen by many more people.
  3. Neighbouring Elements - Even if the widget is situated near the top of a fast loading page, if it’s surrounded by other adverts, or is hard to distinguish from other attention-grabbing elements on the site, then your advert is less likely to be noticed. Pick a site to advertise on where the EC is their main (only?) form of advertising, so that your advert will stand out more.
  4. Popularity of the site - This can be tricky to measure. On EC itself, the popularity for a site is defined by how many drops the site received the previous day. Great, you think, lets advertise on the one with the highest number of drops! Be aware however that drops can only be done by other EC users; a non-IT-related non-blogging site with a low EC popularity, may actually have considerably more visitors to their site than a blogging site - it’s just that the latter has a higher percentage of visitors from the EC community. Of course, if your own site is about EC, then the above reasoning is annulled.
  5. Cost of the advert - A more expensive may lead to a few more clicks, but the real value is in the cost-per-click table you can find on the Statistics page of your EC account. I’ve yet to establish with buying lots of cheap adverts that may get a couple of clicks each is better value for credit than splashing out on a more expensive advert to get a whole load of clicks. Either way, just remember that a more expensive advert only means it already has more adverts lined up. You may do well to watch the cost of an advert on your chosen site over the course of a week or two, to see what the high and low values of it are, then buy an advert when it hits a low again.
  6. Cost per popularity - One of the things I started checking was that you can high EC popularity sites, with low advert costs. Taking the above points into account, this means you can find a site that has lots of droppers, but won’t cost a lot for you to advertise on. I took a very rough ratio of 4:1 - if the popularity of the site was over 4 times the cost of the advert, then this was definitely worth looking into. Of course, if other factors make the site suitable to place an advert there, then a smaller ratio would be fine. You can find these good deals by searching for cheapest, setting your maximum, then ordering by most popular first.
  7. Your advert - Quite simply, if your advert looks interesting, and catches the attention of the reader, then they are more likely to click on it. Lets just say that an image of an attractive looking female will probably grab the attention of the majority of male readers.
  8. Topic of the site - Advertising your gardening blog on a site about computer games probably isn’t going to be targeting your potential readers very well. Some people prefer to advertise on a variety of sites, whilst others prefer to only target comparable sites within their own topic. Remember that advertising on a site that is about Entrecard itself, is one way of targeting other EC users.

Change of feed address

As part of some site improvements I’m doing, I’ve now employed Feedburner to keep track of how my RSS feed is doing. If you’ve subscribed therefore, please change the feed address from http://garyjones.co.uk/feed/ to http://feeds.feedburner.com/garyjones. The existing address will still work (and it’s what Feedburner itself uses), but the new feed will be enhanced with extra bits (as well as giving me a way of getting some stats). If you’ve got no idea what that all meant, then just ignore it!

As you may have noticed some other changes to the site, I’m preparing a five part series on those changes to explain what I’ve done, and why I’ve done them (and hopefully, if they’ve been successful or not).

Sponsored Run

My cousin’s husband Jonty is taking part in a sponsored run on this coming Sunday - here are the details he sent through:

Hello,

I’m taking part in the Althorp 10K Run on 14/09/2008 to raise money for Cancer Research UK and would really welcome your support.

Please take a moment to sponsor me. It’s really easy - you can donate online by credit or debit card at the following address:

http://www.run10ksponsorme.org/teamasu

All donations are secure and sent electronically to Cancer Research UK. If you are a UK taxpayer, Justgiving will add an automatic 28% bonus to your donation at no cost to you. Please join me in supporting Cancer Research UK and a fabulous cause!

Thanks and best wishes,
Jonathan

So there we go - everyone can afford to give a little, and I’m going to sponsor him right now! :-)

My August

The following was written as a dev blog post for Battrick:

————

I’ve not been able to do any development work for over a month now, due to real life happenings. As such, in the absence of any news to give you about BT, and at the personal request of Micky_Jay, I thought I’d share what’s been happening.

As this has nothing to do with Battrick whatsoever, feel free to ignore and move on!


Week 1:

Start of August, and today we’re moving back from Malaysia to the UK. I’ve been out here since November, and the missus has been working out here for a few months more. Overall, it’s been really enjoyable, and I’ve had plenty of time to do the stuff that I enjoy doing, and made some new friends in the process. All very sickening to read I’m sure.

The last week or so has been spent packing up all the shipping, and making sure that we’ve got everything we need. Minor panic last night, when we tried to stuff everything we had left from the stuff that didn’t get shipped, into the suitcases. Two suitcases = GBP 360 excess backage costs. Luckily work will pay for those.

We got told two weeks ago that there had been a fire at our house in the UK, as the tenants had left a laptop plugged in and went to work. Whether the battery exploded, or they left it on a soft surface which then got warm from the battery, we don’t know. I’ve seen the pics (the missus doesn’t want to see them yet), and it is a right mess. I’ve put them on my site, with an ingenious password. Fire has meant all of the upstairs is black from the waist up, and the soot and smoke has also drifted downstairs. Add in the broken window, and water damage from the Fire Service guys, and it’s been classed as un-inhabitable. We’re staying at the in-laws for the weekend, and then the insurance folk have organised a hotel for us.

I’m looking for a job.

Week 2:

We’re now in our second hotel already. The one they put us up in was in the middle of town (which we didn’t need), and was just too small and shabby to consider living there for any amount of time. This one however is a very nice hotel, one you could use for weddings, out on the edge of town. All very swanky, and we won’t mind living here for as long as it takes to get everything sorted with the house. There’s a two hour complimentary internet usage, so I can catch up on some of the sledging boards.

The house has started to be worked on. Firstly the cleaning company have gone in to clean most of the house of smoke damage, and to write-off everything that can’t be cleaned. This ends up as everything upstairs, except for one wooden bed. All the other beds, mattresses, wardrobes, curtains, drawers and carpets from the bedrooms, and hall/stairs/landing are now sitting in a skip outside the house. They’ve painted most of the house with a blue paint that blocks the smell of he smoke from seeping back out. They do not keep a detailed list of what they’ve written off, only basic details.

We’ve been allocated a loss adjuster, and he’s accepted a quote from some decorators which the letting agent got for us. They’ve started re-plastering the room, and getting all the decoration done, and they reckon they’ll be done within 2 weeks, easily. They are getting paid by the insurance company, which doesn’t happen until we’re happy with the work they’ve done. The main decorator is going on holiday for a couple of weeks, so we’re left with a different guy, and two seemingly work-experience / apprentice lads. This doesn’t look promising.

I’m still looking for a job. I write my CV and covering letter, and get the missus to take it into work.

I buy a new mobile phone. I hear rumblings that raptornex is stepping down. We sign up for cable tv, broadband and telephone, but get told that we owe them money from the last time we we’re with them, which is ridiculous.

Week 3:

We’ve had to move to a different hotel, as they one we we’re in was considered to be too expensive. We’re now stuck at a Premier Inn, although it’s not far from the house. No free internet here, so we’ve got a Mobile Broadband gizmo to plug in to the laptop. We’re in a slow area (2G rather than HSDPA 3.5G) but at least it’s something. The hotel is OK, but the restaurant is actually the local Beefeater place tacked on the side. We’re getting to the point now where we’re actually fed up of eating out or getting takeaway every single night.

The decorators are taking their sweet time, and the quality they are producing is frankly shocking. Considering they are supposed to be professionals, they just don’t know how to cut in. They also seem to like leaving bits of roller and paint-brush in the wet paint, rather than removing it at the time like most people would. When we complain that there’s lumpy bits everywhere, they pick out the bits from the wall, then load up their brush way too much, and dollop a big bit of paint on the area. This then runs. So now we have untextured areas on our otherwise rollered textured wall, with bit drip marks. And I haven’t even mentioned the gloss work yet.

Our Loss Adjuster has already sent a guy around to measure up the carpets. The problem we’ve got, is that as the tenants were only 4 days from moving out anyway, we’re also in the middle of discussing the deposit with them and the letting agent. One of the issues is a badly damaged living room carpet, which we obviously want replaced, but doesn’t come under the fire insurance stuff. The guy measures up all the rooms.

Later, a guy from another company comes around, and has been told by the insurance company that they are to supply and fit carpets, but for a different combination of rooms. These guys are both in addition to the fact that we’ve already organised for the guy who originally did the carpets to supply and fit new carpet for a 3rd combination of rooms. None of them can actually be fitted until the decorators have finished anyway.

Our shipping arrives from Malaysia, and everything looks intact. Our new bed arrives, and is situated in the garage. The headboard that was supposed to be delivered with it, is delayed. We get a few tools out of storage (which we’re still paying for, until we can get back in the house) and I attack the garden. I’m not one for growing pretty flowers and stuff, but I can do the weed-killing and lawn mowing. It’s hard work, but a couple of days of work, and even the passer-bys on the street comment on how much better it’s looking.

On the Saturday, we go to London with some people from the missus’ work, and do a tour of Whitechapel and Spitalfields, to see where Jack the Ripper used to do his stuff. We later visit the Museum in Docklands for a special JTR (MOD-JTR?) display that includes post-mortem pics of the victims. We’re gruesome like that.

I’m still looking for a job. I find some interesting jobs online, and send of my adapted CVs and covering letters. I even send one to a company in South Africa.

The broadband people now say we never owed them money, and send us an installation kit. Kit arrives, and we install it, but the telephone doesn’t work. We have to wait over a week to get an engineer out to fix it.

Week 4:

We’re now into our 4th hotel. The last Premier Inn couldn’t take us for another 7 days, and it seems my town has become the centre of attention for something, as all the other hotels are booked up as well. The people who have been booking the hotels, (who are not the loss adjuster, insurance people, letting agent, carpet people, decorators, or ourselves) have to put us in a different town, 35 minutes away from the house. It is however, with walking distance of the missus’ workplace. The issue now becomes car parking, as the new Premier Inn doesn’t have enough spaces for all it’s users. The option is to park over the road in a town multi-story car park, then have to claim the costs back from the insurance.

The decorators are still here, nearly twice the time frame they said they would originally need. They’d disappeared off to “emergency water leaks” and other stuff, despite us being their “highest priority”. We sent an email to the loss adjuster telling them to kick the decorators from the job, dock 20% from their invoice and pay us the money instead, so we’d get it done. Surprisingly, this whips the lead decorator back from his holiday dreams and gets him around to the house to do the work himself. I give him a to-do list of 65 items of stuff we’re not happy with, or simply hasn’t been done. He does a couple of days on it, and most of it is now done. What isn’t, will be done by ourselves at the weekend.

At 17:10 on Thursday, we get a phone call from the letting agent’s assistant to say that the decorators have reported a water leak coming from our loft, coming in via the bathroom light cord area. The decorators have turned the electricity and water off and drained the tanks to stop any more damage happening to our newly decorated house. We rush over to the house, and call an emergency plumber out to come and investigate. After much searching, coughing (1950s (asbestos-filled?) loft insulation) and torch-wielding (even with the electricity back on, the loft light refuses to work) it seems our galvanised steel tank (again, probably original 1950s) has rusted through and leaked. In addition, we’ve got scalding hot water in a different cold tank due to a problem with the cylinder in the airing cupboard.

Because of this we decide to scrap the tanks and cylinder (and the expensive repairs they would have needed), and opt to get a combi boiler installed. Thursday is spent with me on the phone to plumbers to get quotes. What this now does though, is to put everything back - we can’t get the stuff out of storage until the carpets are down, and we can’t get the carpets down until the installation of the boiler has gone ahead which requires the floorboards up, to hide all the old iron (original, rather than copper) pipework.

On the way home, the headlights stick on my car seizes up, and we have to drive part way home through the countryside with just the hazard warning lights for illumination.

I’m still looking for a job.